HOW TO REBRAND A CITY
The Kadoma “Multiplier Effect”: Building a Global City, One Collaboration at a Time
In Kadoma, a quiet revolution is taking place. It isn’t being led by a board of directors or a government decree, but by a series of intentional, one-on-one partnerships. Carl Joshua Ncube—international comedian, celebrity chef, and UN Tourism Special Ambassador—has brought his global network to Kadoma with a unique mission: to transform the city by empowering its individual parts.
By collaborating with one business, one farmer, and one creative at a time, this initiative is creating a “signature” city built on excellence and local pride.
The Three-Pillar Strategy: Curate, Collaborate, Create
To turn Kadoma into a global destination, the initiative follows a distinct, service-oriented roadmap designed to move from documentation to innovation.
1. CURATE: Documenting the Soul of the City
The first step is being of service to Kadoma by simply telling its story. We are meticulously documenting everything—the hidden gems, the historic landmarks, the local legends, and the daily hustle. Through the Visit Kadoma website and digital magazine, we are curating a digital archive that gives the city a professional, global presence for the first time.
2. COLLABORATE: Matching Needs with Ecosystems
Once we identify the players, we look for the “fit.” We identify individual farmers, restaurant owners, and entrepreneurs who have specific needs—whether it’s a need for better branding, a more profitable menu, or international exposure. We then plug them into the Carl Joshua Ncube ecosystem, providing signature recipes, creative advertising, and UN-level tourism consultancy.
3. CREATE: Engineering the Future
As these collaborations gain traction and the city’s profile rises, we move into the final phase: Creation. With a foundation of successful partnerships, we can begin to create entirely new products and prototypes—from Agro-tourism circuits and waste management systems to “Rural BnB” clusters that didn’t exist before.
Empowering the Individual, Marketing the Collective
The strategy is simple but profound: if you elevate the individual components of a city, the city itself becomes a destination. Through these personal collaborations, Kadoma’s residents are gaining access to world-class resources:
- The Farmer: By working with farmers on Agro-Tourism and Food Processing, the initiative turns a harvest into an experience. It’s about helping one farmer at a time see their land as a potential “Rural BnB” or a destination for “Sunset Sunflower Dinners.”
- The Restaurant Owner: Through licensing “Signature Dishes,” local eateries get more than just a recipe; they get a fully costed, marketed, and optimized culinary ecosystem.
- The Young Entrepreneur: Through the venture company The Capital, young business minds are receiving mentorship to turn their startups into investment-ready platforms.
The Influence of an Ambassador
When a business collaborates with Carl Joshua Ncube, they aren’t just getting a consultant; they are plugging into a global network. As a UN Tourism Special Ambassador, Ncube uses his platforms to act as an influencer for the city. Every time a local brand improves, it adds a page to the story of Kadoma.
Join the #VisitKadoma Movement
We aren’t waiting for a grand plan to be handed down—we are building it ourselves, one handshake at a time. Whether you are a farmer with a vision, a restaurateur looking to elevate your menu, or a young creative ready to take your talent to the global stage, there is a place for you in this story.
By joining the #VisitKadoma movement, you aren’t just improving your own business; you are becoming an architect of our city’s future.
The world is looking for its next great destination. Let’s make sure they find it right here in Kadoma. Are you ready to collaborate?
Author: Carl Ncube
